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Tabitha James Kraan



After training to be a hair artist and opening her first salon in 1993, Tabitha became pregnant in 1999 and had her clean beauty light bulb moment. She realised that she was exposing herself and her clients to harmful ingredients and therefore strives to educate the industry on natural haircare.

After becoming frustrated with the lack of natural hair products on the market at the time, Tabitha decided to take the leap and make her own! Her natural products officially launched in 2015, delivering professional performance without compromising on ingredients. We particularly love that Tabitha considered not only the products themselves, but also the packaging, ensuring that it is sustainable and recyclable.